Industry
Jewellery
Use Case
B2C
UnoPim
Opensource
Country
Australia
Luna Rae is an Australian fine jewellery brand specialising in solid gold and natural diamond pieces designed for everyday wear.
The brand combines lasting craftsmanship with refined design, offering hypoallergenic, waterproof, and tarnish-resistant collections.
With ethically sourced gemstones and conflict-free diamonds, Luna Rae creates elegant jewellery rooted in timeless style.
Its collections celebrate individuality and personal expression through meaningful, story-driven design.
By focusing on quality, durability, and aesthetic appeal, Luna Rae continues to shape the Australian fine jewellery segment with confidence.
UnoPim is an advanced AI Powered content generation Product Information Management (PIM) tool.
This case study shows how Luna Rae used UnoPIM to streamline product control and data consistency across its gold and diamond jewellery range.
The Australian fine jewellery industry is evolving, shaped by consumer demand for quality, sustainability, and digital convenience.
Statista reports that Australia’s jewelry market generated US$3.68 Billion in revenue in 2025.
Solid gold and natural diamond pieces remain central to the market, reflecting a preference for timeless, everyday luxury.
Consumers increasingly seek hypoallergenic, tarnish-resistant jewellery that blends elegance with long-term wearability.
Online sales are rising steadily, with shoppers valuing easy access to premium collections and personalised service.
Digital-first jewellery brands are gaining traction by offering ethically sourced pieces through seamless ecommerce experiences.
The industry’s growth is fuelled by refined craftsmanship, brand storytelling, and expanding global reach through online platforms.
Luna Rae had trouble managing its growing range of gold and diamond jewellery across different online platforms.
Product details were stored in many places, leading to errors, outdated information and slow updates.
This made it hard to keep jewellery listings like rings, necklaces, earrings and bracelets clear and consistent.
To fix this, Luna Rae started using UnoPIM, an open source tool that helps manage product information in one place.
With smart features and automation, UnoPIM made it easier to update details, reduce errors and keep all listings in sync.
This case study shows how UnoPIM helped Luna Rae improve product accuracy, manage its catalogue better and grow online smoothly.
Using UnoPIM, Luna Rae maintained clear and consistent product information across specifications, features and updates.
From its online store to global platforms and social channels, customers could view accurate, up-to-date jewellery details.
This consistency built trust and ensured a smooth, reliable shopping experience across every touchpoint.
Centralizing product data helped the company strengthen its brand image and enhance overall customer satisfaction.
UnoPIM enabled Luna Rae to centralize key product information, including descriptions, specifications, pricing and images.
By bringing all data into one easy-to-use platform, it removed gaps between systems and internal teams.
This ensured that product details stayed accurate, consistent and current across all online and retail channels.
UnoPIM streamlines and speeds up product updates, allowing Luna Rae to launch new jewellery pieces quickly while maintaining accuracy.
This keeps product information consistent and reliable across all online and international platforms.
With faster updates and fewer errors, the brand stays agile and competitive in the evolving fine jewellery market.
With a centralized and accurate source of product data, Luna Rae ensured clear, up-to-date jewellery details across all channels.
This improved the customer experience by enabling informed choices and reducing confusion or mismatched information.
Shoppers felt more confident in what they were buying, leading to greater satisfaction and a seamless purchasing journey.
In turn, this enhanced experience drove higher sales and further solidified Luna Rae’s reputation as a trusted jewellery brand.
Using UnoPIM’s AI-powered solution, Luna Rae centralized product data across all online and international sales platforms.
This setup ensured that descriptions, pricing and images were updated consistently through one easy-to-manage system.
Automation reduced manual effort, helping teams update catalogues faster and with fewer mistakes.
With smoother product workflows, the company launched new items more quickly and kept information accurate across all channels.
Centralized data management boosted customer trust, improved internal efficiency and supported the brand’s global growth ambitions.
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