Industry
Floristry
Use Case
B2C
UnoPim
Opensource
Country
United Kingdom
Freddie’s Flowers is a UK-based floral subscription service committed to delivering fresh, seasonal flowers directly from growers to customers’ doors.
Founded with a love for flowers, the company curates weekly, sustainable arrangements to brighten homes and lives.
Each box includes fresh blooms and simple arranging tips, helping customers create stunning displays easily.
With focus on quality and sustainability, Freddie’s Flowers is a trusted name for flower lovers seeking a convenient, thoughtful experience.
UnoPim is an advanced AI Powered content generation Product Information Management (PIM) tool.
This case study shows how Freddie’s Flowers used UnoPIM to streamline product handling and improve data consistency.
The United Kingdom’s floristry industry is growing steadily, driven by changing customer needs, seasonal demand, and online shopping.
Statista projects that the UK’s wholesale flower and plant market will reach $2,195.23 Million in revenue by 2025.
Fresh, seasonal flowers are at the heart of the market, with strong sales for gifts, home use, and subscriptions.
Buyers now look for locally grown flowers, simple designs, and eco-friendly options for all occasions.
Online flower stores make it easy to order, personalize, and get fast delivery to any location.
More people are buying fresh, seasonal flowers for their beauty, freshness, and ease of access.
The industry is growing through improved floral design, creative presentation, and wider reach through digital platforms.
Freddie’s Flowers had trouble managing its growing range of fresh, seasonal flower arrangements across online and subscription channels.
Product details were stored in different places, leading to mistakes and delays when updating bouquet info and delivery options.
This made it hard to keep listings accurate and respond quickly to changing seasons and customer needs.
To fix these issues, the company started using UnoPIM, an open-source product information management tool.
UnoPIM made it easier to manage data, improved accuracy, and kept product details the same across all platforms.
This case study shows how UnoPIM helped Freddie’s Flowers run smoother and grow its subscription service.
Using UnoPIM, Freddie’s Flowers maintained consistent and complete product details across bouquet descriptions, seasonal features, and delivery options.
From the website to subscription pages and marketing platforms, customers received accurate, up-to-date information at every touchpoint.
This consistency built trust and ensured a seamless, dependable shopping experience across all channels.
With centralized content control, the firm strengthened its brand image and enhanced overall customer satisfaction.
UnoPIM enabled Freddie’s Flowers to centralize key product information, including bouquet descriptions, seasonal details, pricing, and images.
By bringing all data into one easy-to-use platform, it removed confusion across systems and teams.
As a result, product content stayed accurate, consistent, and up-to-date across all digital and subscription channels.
UnoPIM streamlines and speeds up product updates, allowing Freddie’s Flowers to launch new arrangements quickly while keeping details accurate.
This keeps product information consistent and reliable across all online and subscription platforms.
With faster updates and fewer mistakes, the brand stays flexible and competitive in the fast-moving floral industry.
With a centralized and reliable source of product data, Freddie’s Flowers kept clear, up-to-date information across all channels.
This improved the customer experience by reducing errors and helping buyers make confident, informed choices.
Shoppers trusted what they saw, leading to greater satisfaction and a smoother ordering process.
In the end, this better experience supported stronger sales and reinforced the company’ reputation as a trusted floral brand.
Using UnoPIM’s AI-powered solution, Freddie’s Flowers centralized product data across all digital and subscription channels.
This setup ensured bouquet descriptions, pricing, and images were consistently managed within a single system.
Automated updates made it easier for teams to handle catalogs, reducing manual effort and lowering the risk of errors.
With smoother workflows, the brand launched seasonal offerings faster and kept product information accurate across platforms.
Centralized data management improved customer trust, boosted team efficiency, and supported Freddie’s Flowers’ growing operations.
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