UnoPim

Huis & Wonen: Dutch Home Furnishings Retailer Improves Product Workflow via UnoPIM

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Project Snapshot

Merchant Story: Huis & Wonen

Huis & Wonen is a Netherlands-based home furnishings company with 40+ years of experience in delivering high-quality interior solutions.

Operating online and from its showroom, Huis & Wonen offers window treatments, insect screens, rugs, and project furnishings.

The company also provides personalized in-home measurement services and professional installation carried out by VCA-certified technicians.

Known for quality, service, and value, Huis & Wonen is a trusted name in Dutch interiors.

UnoPim is an advanced AI Powered content generation Product Information Management (PIM) tool.

This case study highlights how Huis & Wonen leveraged UnoPIM to streamline product workflow and ensure data consistency.

Dynamics of Dutch Home Furnishings Industry

The Dutch home furnishings industry is rapidly embracing digital channels to meet changing consumer preferences and design trends.

Statista reports the Dutch Home Décor segment generated US$2.01 Billion in revenue in 2025.

Retailers are expanding online platforms to offer window decorations, curtains, blinds, insect screens, rugs, and project furnishings.

Homeowners and project clients seek convenience, customization, and quick access to quality interior products.

Online sales enable faster product discovery, easier comparisons, and more personalized shopping experiences.

Firms benefit from improved catalog management, wider market reach, and increased customer engagement.

This digital growth is supported by strong logistics, evolving ecommerce tools, and rising demand for modern, stylish living spaces.

Huis & Wonen’s Challenge: Fragmented Product Data Slowed Online Home Furnishing Operations

Huis & Wonen struggled to manage its growing range of home furnishing products across its online sales channels.

Details for curtains, blinds, insect screens, rugs, and project furnishings were stored in different systems, causing errors, delays, and extra manual work.

Without a central place to manage product data, it was hard to keep listings accurate and up to date.

To fix this, Huis & Wonen chose UnoPIM, an easy-to-use open-source product information management tool.

UnoPIM helped organize product data, reduce mistakes, and speed up updates on digital platforms.

This case study shows how UnoPIM helped the company gain better control over its products and grow its online business more smoothly.

How UnoPIM Helped Huis & Wonen Centralize Product Data and Simplify Online Operations

Using UnoPIM OpenSource PIM, Huis & Wonen achieved consistent and complete product information across all specifications, features, and updates.

From its online store to digital catalogs, customers could easily access accurate, real-time details for every furnishing product.

This reliability improved customer trust and ensured a smooth, dependable shopping experience across all channels.

Centralized content management also helped the company reinforce its brand image and enhance customer satisfaction.

Consolidated Product Information

UnoPIM empowered Huis & Wonen to centralize key product data including descriptions, specifications, pricing and visuals within a single platform.

By organizing all information in one place, it removed data silos and improved teamwork across departments.

This helped maintain accurate, consistent and up-to-date product content across webshops and digital channels.

Streamlined Product Updates

UnoPIM streamlines and speeds up product updates, enabling Huis & Wonen to launch new items quickly while maintaining accuracy.

This keeps product information consistent and reliable across all online platforms and sales channels.

With faster rollouts and fewer errors, the company stays agile and competitive in the growing home furnishings market.

Enhanced User Experience

With a centralized and reliable source of product data, Huis & Wonen ensured clear, up-to-date information across all channels.

This improved the customer experience by enabling better decision-making and reducing errors or confusion.

Shoppers felt more confident in their purchases, resulting in higher satisfaction and a smoother buying journey.

Ultimately, this enhanced experience supported stronger sales and reinforced Huis & Wonen’s trusted reputation in the home furnishings market.

Impact of Centralized Product Data at Huis & Wonen Through UnoPIM’s AI-Powered Solution

Using UnoPIM’s AI-powered solution, Huis & Wonen centralized product data across all digital and sales channels.

This integration ensured that descriptions, pricing, and visuals remained accurate and consistent within a single system.

Automated updates helped teams manage catalogs more efficiently, cutting down on manual work and reducing errors.

With streamlined workflows, the company sped up product launches and maintained reliability across platforms.

Centralized control boosted customer trust, improved internal efficiency, and supported long-term digital growth.

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