Project Snapshot
- URL: PinkGellac.com
- Country: Netherlands
- Industry Vertical: Cosmetics
- Business Insights: Renowned for premium gel nail products, Pink Gellac attracts 186,000+ monthly online views across multiple countries.
- Platform: UnoPim
Merchant Story: Pink Gellac
Pink Gellac is a European cosmetics brand specializing in professional-quality gel nail polish and nail care products.
Founded in the Netherlands, the company blends professional-grade performance with convenience and vibrant color selections.
With a range of vibrant gel polish colors, long-lasting finishes, and user-friendly LED lamps, Pink Gellac caters to beauty enthusiasts & professionals.
The brand emphasizes innovation, product quality, and a smooth shopping experience for beauty enthusiasts and professionals.
With trend-inspired collections, Pink Gellac continues to lead the European nail care and cosmetics segment confidently.
UnoPim is an advanced AI Powered content generation Product Information Management (PIM) tool.
This case study shows how Pink Gellac used UnoPIM to enhance product control and data consistency.
Dynamics of European Cosmetics Industry
The European cosmetics industry continues evolving, driven by innovation, consumer demand, and digital transformation strategies.
Statista projects that the Cosmetics market in Europe will generate US$24.01 Billion in revenue in 2025.
Nail care, particularly gel-based nail polishes, has emerged as a high-growth segment across multiple markets.
Consumers increasingly prefer salon-quality gel nail products that offer durability, shine, and ease of application.
Rising online sales reflect a shift toward digital-first beauty experiences, especially among younger, style-conscious demographics.
Gel nail polish and related accessories see strong traction due to long-lasting finishes and trend-focused shades.
The industry’s momentum is shaped by premium product offerings, influencer marketing, and cross-border digital accessibility.
Pink Gellac’s Challenge: Inconsistent Product Data Slowed Growth Across Online & International Sales Channels
Pink Gellac encountered challenges in managing its expanding range of gel nail polishes and nail care products.
Product data was scattered across various systems, leading to inconsistencies and delays in updates across regions.
This fragmentation affected the brand’s ability to maintain consistent, high-quality listings for colors, kits, tools, and accessories.
To resolve these issues, Pink Gellac implemented UnoPIM, a powerful open-source product information management solution.
With AI-driven content automation, UnoPIM streamlined data workflows, improved accuracy, and ensured uniform product control across all channels.
This case study highlights how UnoPIM empowered Pink Gellac to optimize digital catalog management and scale operations effectively.
How UnoPIM Transformed Pink Gellac’s Product Management with Centralized Data and AI-Driven Content Tools
Using UnoPIM OpenSource PIM, Pink Gellac ensured consistent and complete product information across specifications, features, and updates.
Whether on the online store, international sites, or social platforms, customers accessed accurate, real-time product details.
This consistency strengthened customer trust and delivered a smooth, reliable shopping experience across all touchpoints.
By centralizing content management, Pink Gellac reinforced its brand presence and improved overall customer satisfaction.
Centralized Product Information
UnoPIM enabled Pink Gellac to centralize essential product information, including descriptions, specifications, pricing, and visuals.
By consolidating data into a single, user-friendly platform, it eliminated gaps across systems and internal teams.
As a result, product content remained accurate, consistent, and up-to-date across all digital and retail channels.
Streamlined Product Updates
UnoPIM streamlines and accelerates product updates, enabling Pink Gellac to launch new items quickly and maintain accuracy.
This ensures product information stays consistent and reliable across all online and international platforms.
With faster rollouts and fewer errors, the brand remains agile and competitive in the dynamic cosmetics market.
Improved User Experience
With a centralized and reliable source of product data, Pink Gellac maintained clear, up-to-date details across channels.
This improved the customer experience by supporting informed decisions and minimizing errors or miscommunication.
Shoppers felt more confident in their purchases, resulting in higher satisfaction and a smoother buying journey.
Ultimately, this enhanced experience contributed to increased sales and reinforced Pink Gellac’s trusted brand reputation.
Result of Centralizing Product Data at Pink Gellac with UnoPIM AI-Powered Solution
Using UnoPIM’s AI-powered solution, Pink Gellac centralized product data across all digital and international sales channels.
This integration ensured accurate product descriptions, pricing, and images were consistently updated in one unified system.
Automated updates helped teams manage catalogs more efficiently, reducing manual work and minimizing content errors.
With streamlined product workflows, the brand accelerated launches and improved product information reliability across platforms.
Centralized control strengthened customer trust, boosted operational efficiency, and supported Pink Gellac’s continued global expansion.
- Consistent product data across all online markets.
- Faster catalog updates with reduced manual effort.
- Improved accuracy in product listings and pricing.
- Stronger customer trust through reliable product information.
- Scalable foundation to support international growth.