How UnoPim Attributes Help You Turn Product Data into Sales

In this guide, we will show you how UnoPim attributes help you turn product data into sales by making your catalog clear, rich, and buyer-friendly.

Have you ever compared two products online and quickly chosen one because it had better details, more images, or clear specification?

That extra clarity doesn’t happen by chance. It comes from something called attributes.

In every Product Information Management (PIM) system, attributes are the building blocks of product data.

Attributes shape how your catalog looks, how customers interact with it, and how confident they feel when making a purchase.

This guide will walk you through UnoPim Attributes, explain the types available, and show how you can use them to make your product data more customer-friendly.

What Are UnoPim Attributes?

Attributes in UnoPim define what information you store for each product. They cover everything from text, images, and numbers to checkboxes and dropdowns.

Attributes do more than hold product details—they unlock real value by:

• Keeping your data consistent, so nothing feels out of place.
• Building trust, because accurate details create confident buyers.

12 Different Attribute Types Available in UnoPim

UnoPim provides 12 different attribute types to suit various product data needs. Each type is designed for specific use cases—here’s a quick overview of how they work in practice:

Text / Text Area – Use for product names, SKUs, or detailed descriptions.

Boolean (True/False) – Ideal for fields such as “In Stock” or “Warranty Available.”

Select & Multi-Select – Dropdowns for one or multiple choices, like fabric type or compatible devices.

Date & Date-Time – Helpful for fields like launch dates, expiry dates, or seasonal availability.

Image, Gallery, and File –

• Image: Add a single product image with extensions like gif, jpeg, png, and more. to showcase what it looks like.
• Gallery: Want to show multiple angles? Use the gallery to upload several images with extensions like gif, jpeg, png, and more.
• File: Need to share an instruction manual or a product guide? Uploading files with extensions like csv, docx, and pdf, so customers can easily access helpful information.

Checkbox – A simple, intuitive field type that can be either checked or unchecked.

Price – Manage prices in multiple currencies across different markets.

Instead of thinking of them as technical fields, picture them as the tools that give each product its personality.

The image below shows all 12 attribute types you can use in UnoPim.

How to Create Attributes in UnoPim

Getting started is simple:

1. Log in to the UnoPim Dashboard.

2. Go to Catalog → Attributes.

3. Click Create Attribute.

4. Add details:

• Code (unique ID)
• Label (name of the field)
• Select Attribute Type (text)

5. Save validation and configuration, such as:

• Select the input Validation as URL.

When you choose Text as the attribute type, you can apply input validation to ensure data quality and consistency. Available options include:

• Number – Only numeric values are allowed.
  Example: For an attribute like Warranty (in months).
• Email – Accepts only email addresses.
  Example: For Customer Support Email.
• Decimal – Use this for decimal values like measurements or ratings.
  Example: Weight in kilograms or Product Rating.
• URL – Perfect for adding links like Product Manuals or Brand Website.
• Regex – Use custom patterns when you need advanced validation.
  Example: If you want values to include a percentage sign (e.g., 50%). You can select regex input validation for text type attribute.

Why are validations and configurations important for attributes?

Validation ensures the right type of data is entered, preventing errors and keeping your product catalog clean and reliable.

• Check the checkbox ‘Is Required‘.
  Turn this on if every product must have this attribute filled.
  Example: A SKU or Product Name should always be required because a product can’t exist without it.
• Check the checkbox ‘Is Unique‘.
  Enable this if no two products should share the same value for this attribute.
  Example: The SKU must be unique for every product, while attributes like Color don’t need uniqueness.
• Check the Configuration for: Values Per Channel and Values per Locale.
  Useful when selling in multiple markets or languages. For example, a Description in English for one channel and in French for another.
• Check the checkbox ‘Is Filterable’?
  Enable this if you want the attribute to be used as a filter in the product grid
• Note: The attribute must also be added to the Selected Columns in the grid; otherwise, it won’t show up as a filter. Example: Create an attribute called Manage Stock and mark it filterable. After adding it to the grid columns, you can filter products by stock status—making catalog management faster and easier.

This image shows how to create a Video URL attribute in UnoPim. After integrating with UnoPim, your eCommerce platform can use this attribute to display product videos on the product page.

6. Save the attribute and assign it to an Attribute Family, which will be used when creating a product in UnoPim.

7. Once attributes are created in UnoPim, they appear in the Attributes page as shown below.

This grid displays key details like Code, Name, Type, Required, Unique, and other properties, along with options to edit or delete each attribute.

8. After creating the Video URL attribute and assigning it to an attribute family, your product in UnoPim will include this field as shown below.

Once you integrate your eCommerce platform (like Magento), this URL will be fetched and displayed as a product video on the product detail page, delivering a more engaging shopping experience.

Note: When you install UnoPim, it comes with 21 default attributes for your product data .

As your catalog grows, you can easily create additional attributes based on your product information needs.

Creative Use Cases for UnoPim Attributes

Fashion brand: Use image attributes for color swatches, select for sizes, and price attributes for local currencies.

Electronics retailer: Add manuals as file uploads, use Boolean for warranty status, and text area for technical specification.

Furniture company: Use date attributes for seasonal launches, a checkbox for “Assembly Required,” and a multi-select for compatible accessories.

Each example shows how attributes go beyond organization—they shape the buying experience.

Best Practices for Managing Attributes

• Keep attribute label clear and simple (e.g., use “Fabric Type” instead of “FT001”).
• Review and clean up regularly—remove attributes you don’t use.
• Use locale-based attributes if you sell in multiple countries.
• Utilize attribute validation and configuration such as ‘Is Unique’, Is Filterable’, ‘Is Required’, Value per Locale and Value per Channel to maintain accurate data.
• Apply input validation for text attributes to allow only numbers, decimals, URLs, regex, or emails.
• Keep it simple—too many fields can overwhelm both your team and your customers.

Additional Resources for Mastery

• UnoPim Documentation: Learn more about UnoPim attributes and their configuration in the UnoPim Documentation.
  

Conclusion

Attributes might seem like small details, but they are the foundation of a great shopping experience. They do more than just organize your catalog—they make it convincing and conversion-ready.

With the right attributes, customers can filter faster, compare smarter, and buy with confidence. That’s not just good for them, it’s great for your sales.

So next time you log in to UnoPim, See them as the creative power behind product pages that truly stand out.