How to Manage Product Associations in UnoPim

Managing products in UnoPim is not just about storing catalog details. To truly organize your catalog, you also need to define how products relate to one another.

In UnoPim, you can go a step further by creating product associations. Associations help you build a well-structured, enriched product catalog, making it easier to manage and share consistent data across your team and channels.

What Are Product Associations in UnoPim?

Product associations in UnoPim help you link products in structured relationships, so your catalog is easier to manage and share across channels. Instead of seeing each product as a standalone entry, associations let you build meaningful relationships between them.

Think of it like this:

• A laptop might be linked to its charger, mouse, or bag (cross-sell).
• That same laptop could be connected to a higher-end model with better specs (up-sell).
• Or it might be grouped with similar laptops in the same price range (related).

By creating these associations, your catalog becomes much more than a collection of product data. It turns into a well-structured, connected system where every item has context.

In short, associations in UnoPim aren’t just a “nice-to-have.” They’re a smarter way to manage your catalog, ensuring it’s useful today and future-ready for tomorrow.

Why Associations Matter?

Imagine a customer browsing a DSLR camera in your catalog. Without associations, they only see the camera itself. But with associations, you can enrich that product view by showing:

• Up-sell products – A higher-end camera model with more advanced features, encouraging the customer to consider an upgrade.
• Cross-sell products – Complementary items that work with the camera, such as a memory card, tripod, or camera bag. These don’t replace the main product but enhance its use.
• Related products – Other cameras in the same category or price range, giving the customer alternatives to choose from.

See the difference? Associations don’t just add more products to the page—they create context and choice. This makes your catalog more useful, improves discoverability, and prepares data that can drive better shopping experiences once exported to eCommerce platforms.

How to Set Up Associations in UnoPim

Adding associations in UnoPim is super simple:

1. Navigate to Catalog → Products.

2. Click on the edit icon of the product for which you want to add associations.

3. Scroll down to the Associations section.

4. Select the type of association you want to add:

• Related Products
• Up-Sell Products
• Cross-Sell Products

5. Click the Add button next to the desired association type (as shown in the image for Related Products).

6. A selection window will open. Here, you can search for the SKU(s) of the products you want to associate. UnoPim also allows you to select multiple SKUs at once, so you can quickly link several related, up-sell, or cross-sell products in one go.
   

7. Click Add Selected Product to confirm your selection.

8. The associated products will now appear under the chosen association type.

9. Finally, click on Save Product to apply changes.

From now on, whenever this product appears in your connected channels, those associations will show up too.

Exporting Associated Products in UnoPim

Once you have added associations (like related products) for your SKUs in UnoPim, you can export all products along with their associations in one go. The export supports CSV, XLS, and XLSX formats, making it easy to share or analyze your catalog data.

Steps to Export Products in CSV format and Verify Associated Product Data in UnoPim

1. Log in to the UnoPim Admin Panel.
2. Navigate to the Data Transfer → Exports section.
3. Create one product export profile ,type the code as Export Product.
4. Select Type as Products.
5. Type the field separator as “comma”.
6. Choose the file format as CSV.
7. Click on the Save Export button.
8. Click on Export Now.

After export:

• Click on Download Exported Files
• Open the downloaded file in Excel or any spreadsheet tool.
• In the exported file, you will find column for linked related , cross-sell, and up-sell products showing which SKUs are linked to a product. This way, you can quickly verify all associations for each SKU .
• This allows you to verify and manage associations in UnoPim.

After downloading the CSV file, you can see the associated products for each SKU listed under the relevant columns (like Related Products, Cross-Sells, and Up-Sells), just as shown in the example above.

Pro Tips for Better Results

• Stay relevant. Only link products that truly add value.
• Keep it fresh. Review associations as your catalog evolves.
• Think seasonal. For holidays or trends, pair products that make sense together.

Conclusion

Associations in UnoPim aren’t just about organizing product; they are about creating structured, connected product data that delivers value across channels.

When your PIM is integrated with eCommerce platforms like Magento, these associations enhance the shopping experience on the storefront—helping customers discover related products, accessories, or premium options.

Associations enhance product consistency, boost conversions, and maximize the effectiveness of your product data across every connected channel.

Get ahead with the UnoPim Product Association feature and reach your full potential today.

Hope this helps you out! If you run into any problems, don’t hesitate to submit a ticket at our Support Portal.